Recap: Pachanga All Day and Night
Launch787, Jennifer Sinski, Monday May 24 2010

Arriving at the third annual Pachanga! Fest felt like walking into a big family reunion. People were friendly, as they walked from stage to stage in the small park, gathering to sit together in shaded areas or break a sweat dancing. The perfect temperature, plenty of cold beer on hand, cute little children running through the grass and constant music coming from the festival’s four intimate stages made for a welcoming atmosphere where it was just as easy to be front and center for each performance as it was to find a dancing partner in the crowd. read more!

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Austinist Snapshots: Pachanga Latino Music Festival
Photos from the Pachanga Latino Music Festival at Fiesta Gardens, by Steve Hopson

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Austin360 2010 Pachanga Festival Photo Gallery
Photos from the Pachanga Latino Music Festival at Fiesta Gardens on Saturday, May 22, 2010.

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Live Music: Tortilla Factory
myFOXaustin.com, May 17, 2010 VIDEO

Austin, TX - Tortilla Factory emerged in the 70s as one of the most unique Texas bands. They have maintained a musical status like no other band in their field because of its unique sound and style. The band distinguished itself for having some of the best musicians. They have the status of being called the top Texas Chicano band because of its high caliber of musicianship.

Tortilla Factory's music is a blend of American music and old Mexican folkloric songs that were taken and given a completely different sound and style.

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Festival de música en Austin
Univision Television Group, 17 de Mayo de 2010

AUSTIN, Texas - Pacha Massive, Girl in a Coma, Grupo Fantasma y Roberto Pulido y los Clásicos son sólo algunos de los 20 artistas que se presentarán este sábado 22 de mayo en Fiesta Gardens como parte de la esperada tercera edición anual de "Pachanga Latino Music Festival". Este festival musical enfocado exclusivamente en la música latina ha levantado muchas expectativas entre los austinianos luego del gran éxito de sus dos ediciones anteriores. Este año, los asistentes al festival, que abrirá sus puertas al mediodía y ofrecerá música hasta la medianoche, podrán disfrutar además de las actuaciones de algunos de los mejores representantes de la escena alternativa latina, como los colombianos Bomba Stereo, la cachanilla Carla Morrison o Angelina Pilar Díaz. read more!

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Pachanga Latino Music Festival Preview
austingirlmusicguide, May17, 2010

Well, it’s a new week in Austin, which means – what else - there is another festival over the horizon! But this weekend promises to hold an especially good one. It’s the Pachanga Latino Music Festival and it’s taking place on Saturday, May 22nd at Fiesta Gardens. Pachanga is only a couple of years old, but if the buzz from last year is any indicator, it’s surely on its way to becoming one of the premier Latin music festivals around. And Saturday, some of the biggest and most talented Latino artists will play the fest, including Grupo Fantasma, Brownout!, David Garza, and of course, Vallejo. Plus, Pachanga also features a host of different styles of Latin music, from the traditional to the genre-bending.

The gates open at noon, the music will go until midnight, and the tickets are ridiculously cheap. They start at just $21 for the whole day, plus there’s an option to buy 4 tickets at a time for only $50 so you save money. Dish out $50 for VIP tickets and get the all-coveted access to air conditioning, food tastings, and unlimited alcohol. All told, if you’re looking to have a terrific time listening to some truly talented musicians playing a surprising variety of Latin music, you should definitely consider getting your feet moving at Pachanga’s dance fest.

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Cumbia de la Pachanga!
By Raoul Hernandez, Austin Chronicle, June 2009

A righteous throw down it was too.

Testament to the ultimate success of Saturday’s Pachanga! Latino Music Festival at Fiesta Gardens occurred during nearly every performance of the second-year event. You couldn’t enjoy a full set for fear you were missing an equally gratifying vibe at one of the other two stages. Opposite ends of the venue’s lush grounds made for a two-minute trek that nevertheless justified multiple PopSoCools on a hot, still afternoon down by the riverside. Nine hours after my day began with El Tule’s ninepiece horn-, guitar-, and percussion-driven Woodstock, both headliners – Mexico City cumbia rockers Mexican Institute of Sound and Chihuahua-originated black-hat Tejano Michael Salgado – rocked Austin’s Eastside every watt as memorable as Of Montreal’s carnivalesque set in the unfathomably underutilized locale last fall. The crucial difference? Rather than a familiar variant of indie nation, cowtown’s rarely experienced melting pot kept its offspring shaded and hydrated in increasing numbers as the fiesta progressed. At the end of the marathon, Pachanga’s peak, co-organizer Rich Garza barely fathomed a weary, but genuinely validated estimate of 3,500 patrons. read more!

Pachanga! Fest (Fiesta Gardens - May 30, 09)
By Doug Freeman, Austin Sound, June 2009

The second annual Pachanga! Fest probably couldn’t have been a much better event. Packed into one day, the Fest cut a broad swath across the Latin Music scene, from radio stars to indie standouts to the most traditional sounds, and was the perfect sampling of the musical landscape whether as long-time followers or uninitiated newcomers. Contributing to the Fest’s success was the beautiful late May Saturday weather and the event’s move from last year’s location at Waterloo Park to the Eastside’s more intimate and accommodating Fiesta Gardens. With two smaller stages alternating on the Park’s east end and the large Pavilion Stage a short, shady foot bridge walk away to the west, the music was constant and more than could be fully absorbed. The Pavilion handled a combination of most of the bigger acts and more traditional sounds (Michael Salgado, the Chris Perez Band, and the sprawling female Mariachi troupe), but the smaller two stages offered up the more intriguing performances of the day (Mexican Institute of Sound, Brownout!, David Garza, Charanga Cakewalk). Altogether, Pachanga! offered 20 bands and one of the best single days of music that Austin has seen in a while. read more!

A Look Back At Pachanga Fest 2009
By Ajay Miranda, Austin Vida, June 2009

We'd like to thank the organizers of this year's Pachanga Latino Music Festival for turning Fiesta Gardens into a live music oasis on Saturday, May 30. Austin has a wealth of music festivals year-round. What distinguished Pachanga for us was the diversity of styles and genres represented. If you were in the mood for traditional music like Tejano or mariachi (Miguel Salgado, Mariachi Las Alteñas) or something upbeat and danceable like funk or electronica (Brownout, Mexican Institute of Sound) or something mellow like indie rock (Cordero, Dignan), it seems Pachanga had you covered. The only thing missing really was hip-hop. Maybe some metal would've been nice. Austin has some hard-rocking Latinos like metal band Pack of Wolves, who we recently spoke with. Maybe next time. I wouldn't put it passed Pachanga to make next year's fest even bigger and more diverse. read more!